Mission
Teach floristry as design—rooted in ecology, executed with precision, and communicated with clarity. We champion foam-free methods, local supply chains, and client-centered processes.
Our story is rooted in practice.
Tradiflora Guild began as a small critique circle of studio florists documenting the craft behind impactful arrangements. We noticed a gap: techniques passed down informally, and modern demands asking for new rigor. We built a curriculum that preserves heritage while formalizing editorial and sustainable methods.
Pedagogy
Briefs, critiques, and practice logs guide each module. You’ll design, document, and iterate with feedback that translates to both studio and set.
Community
Our Fallows feature lets you mark studies to revisit. Join peers in critique threads and seasonal challenges that keep your portfolio evolving.
Team
Maeve Rowan — Creative Director
Leads editorial floristry and critiques. Background in art direction and runway florals; advocates for narrative-driven design.
Jules Hart — Lead Botanist
Teaches plant behavior, conditioning, and longevity. Designs coursework around responsible sourcing and seasonality.
Raya Chen — Operations & Business
Specializes in quoting, proposals, and client service for weddings and events. Brings clarity to pricing and logistics.
The Tradiflora oath
We pledge to design responsibly, honor growers, and build structures that respect the stems we shape. By joining Tradiflora Guild, you add your name to a craft lineage.